Does your business already offer WiFi or have you been thinking about implementing free WiFi in your business? Good! Offering free WiFi should be a no brainer, it has already been shown to enhance marketing, improve customer loyalty and even increase sales. The important thing is to ensure that your WiFi offering is done right.
Why the free WiFi:
- Meet customer expectations
- Add value to the customer experience
- Attract new customers to your business
- Encourage customers stay longer and spend more
- Increase customer loyalty
- Enhance your marketing
- Gain an edge over your competition
Do:
- Ensure your WiFi is easy and user friendly
- Leverage your WiFi for marketing
- Ensure your WiFi is secure
- Collect customer contact details
- Engage a subject matter expert
Don’t:
- Make customers ask for a password - You should be using a captive portal
- Allow customers access to the same network used for business systems
- Provide WiFi without implementing security and user controls
- Offer free WiFi and get nothing in return for your business
- Provide a slow and disappointing WiFi connection
From small independent business to a national chain, free WiFi done right will make both your customers and business happy.